Predictive Analytics LIT-CLASSICS —JENNIFER MORRISON

—JENNIFER MORRISON

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Maddy Adriana knows that magic is real

Predictive Analytics LIT-CLASSICS —JENNIFER MORRISONTRANSLATED INTO 9 LANGUAGES USED IN COURSES AT MORE THAN 30 UNIVERSITIES In this rich, fascinatingand surprisingly accessibleintroduction, leading expert Eric Siegel reveals how predictive analytics works, and how it affects everyone every day. Trendsetters like Chase, Facebook, Google, HP, IBM, Match. com, Netflix, the NSA, Pfizer, Target, and Uber are seizing upon the power of big data to predict human behaviorincluding yours. Why? Predictive